Alison Thomas

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Examples | Press Releases

Press releases

Nothing carries more weight than media coverage, but how do you achieve it?

My experience as a journalist has taught me how to catch the attention of busy editors. That doesn't mean that every approach that I make produces instant results. It takes time, perseverance and a thorough understanding of the target market(s) to place a story.

Moreover, as the recipient of countless press releases myself, I know better than most what works and what doesn't. Is there a news hook or is it just thinly-disguised advertorial? Would it interest the readers of the publications I write for? Is it suitable for magazines with long lead times?

Of course, if the opening paragraph doesn't capture the essence of the story in a nutshell, I won't even get that far.

Examples | Press Releases